Details
- Name:
- The General Design Company
- Aka:
- TGDCo.
- Email:
- hello@generaldesignco.com
- Address:
- 1624 Q St NW, Washington DC 20009
- Birthday:
- March 06, 2007
- Neighbors:
- Dupont Circle, Hank's Oyster Bar
- Phone:
- 202-640-1842
- Notes:
TGDCo. was founded on the belief that design is not art, but a fundamental utility for communication and persuasion. While it may not be sweet and fluffy, it's the strong foundation necessary for building something meaningful.
We combine our client's passion and talent with our ability to distill their mission, personality and vision into functional and creative solutions.
As an award-winning graphic design studio, we have proven that clients who value this approach are rewarded with effective communication tools and measurable outcomes.
- Photo:
Team
- Name:
- Soung Wiser
- Aka:
- Principal, Creative Director, Dishwasher
- Email:
- soung@generaldesignco.com
- Bicycle:
- Silver Kogswell with Red Details
- OCD Level:
- 110% When it Comes to Kerning & Her Calendar
- Favorites:
- 1/3 of Her Dogs, Billiards, Makers Mark
- Notes:
When Soung graduated with a BA in Graphic Design from Penn State in 1994, she set her sights on taking over the world. However an addiction to pool halls and having a life brought distraction. Now instead of ruling the land from a castle in the sky, she lives in a house in DC with her husband and three dogs. She couldn't be happier.
Her interest in photography has made Soung our default photographer, shooting for many of our clients' projects. Fortunately, she doesn't force her interests in pottery, gardening and matchmaking on us.
Soung serves as an adjunct graphic design professor at American University, teaching classes in packaging design and typography.
She is continuously reminded of how lucky she is to know what she wants to do, and to be doing it.
- Photo:
- Name:
- Scott Livingston
- Aka:
- Principal, Creative Director, Handyman
- Email:
- scott@generaldesignco.com
- Bicycle:
- Black Specialized Sirrus with Gears
- OCD Level:
- It’s All Relative
- Favorites:
- Family, PB & Honey, Beer, The Simple Things
- Notes:
A Mississippi native, Scott has spent his professional life coming to terms with the fact that he is in a field where you wash your hands before, rather than after doing your work. He has honed his skills over 12 years, focusing on crafting clear, simple solutions that stress function over fashion.
Scott studied painting and drawing at the University of Mississippi and is willing to try anything at least once. His skills position him perfectly as one of our very own in-house illustrators.
He has served as Education Co-Chair for ADCMW and moonlights as a graphic design instructor at Boston University’s Center for Digital Imaging Arts.
Scott spends his non-working time with his wife, four kids and one dog. He cherishes every extra second he has with them.
- Photo:
- Name:
- An Ly
- Aka:
- Designer, Mega Multitasker, Plant Hugger
- Email:
- an@generaldesignco.com
- Bicycle:
- Vintage 1988 (slightly rusty) Richard III
- OCD Level:
- Wrinkle-Free Sheets = Better Sleep
- Favorites:
- Cows, Succulents, Not Wearing Pants
- Notes:
An graduated from George Mason in 2011 and started at TGDCo. as our beloved intern the summer after. She out-sketched the best of the best to land the internship and with determination, hard work and gifts from the farmer's market she was hired on full time.
An's enthusiasm and eagerness to learn has made her a valuable asset to the team. She brings her own ideas and a welcome perspective to new projects, proving that she is more than just a junior designer.
Thankfully, she also has taken it upon herself to nurse our neglected plants back to health. When An is not at TGDCo. she works weekends at two farmer's markets, is a bookkeeper at two dentist offices, crochets little animals and makes mini terrariums.
Being a designer has fulfilled one of An's dreams, next is building a greenhouse and adopting a pet cow to take on long walks.
- Photo:
- Name:
- Caroline Brickell
- Aka:
- Junior Designer, Illustrator Guru, Team Motivator
- Email:
- carrie@generaldesignco.com
- Bicycle:
- Walking Is The New Bicycle
- OCD Level:
- Color-Coded Lipstick Drawer
- Favorites:
- Figure/Ground, Social Justice, Jellyfishes
- Notes:
Carrie came to TGDCo. after graduating from Penn State in 2011. Being the third PSU alumni amongst a team of 5, she continues to prove that the rigorous design program churns out some of the industry's best talent.
Her youthful and enthusiastic attitude contributes to both new and ongoing projects alike. Carrie is able to bring new perspectives while respecting established systems, a very valuable asset to the design team dynamic
Carrie embodies her 'spirit animal' well with her serious business, multitasking hands and fun, colorful aura. Her signature red lipstick, shiny bangles, and a love for dress up makes us all want to step up our game when putting on our daily uniform.
When she's not kerning the day away, Carrie can be found exploring the DC area, hitting up the bars and telling her friends back home that she's hanging out with the president.
- Photo:
Clients
FOR PLEASURE: Art & Life
- Alchemy Caterers by Carla Hall
- Amaryllis Floral & Event Design
- America Eats Tavern
- Atlas Performing Arts Center
- Backpacker Magazine
- Bandolero | Modern Mexican by Mike Isabella
- Bold Bite Dogs & Fries
- Civilian Art Projects
- DC Arts Center
- Graffiato by Mike Isabella
- Hank’s Oyster Bar
- Hot Yoga Plus
- Le Tastevin Fine Wines
- Oyamel Cocina Mexicana
- Potomac 18 Caterers
- Rogue 24
- Sticky Fingers Sweets & Eats
- Tom Dolan Swim School
- Washington Improv Theater
FOR BUSINESS: Services & Associations
- Angle Mastagni Matthews
- Bixler Inc.
- Cardinal Point
- The Chadderdon Group
- The Doerrer Group
- Govolution
- Halifax International Security Forum
- Helios Strategies
- HMS Host
- Kathy Worek Group
- Neimand Collaborative
- Penney Design Group
- Philanthropy Roundtable
- Positive Development
- Ross G Bates Consulting
- Saving Grace Services
- Strategic Marketing Innovation
- Wilson Woodworks
FOR GOOD: Nonprofit & Advocacy
- AdvaMed
- American Academy of Ophthalmology
- Art Directors Club of Metro Washington
- Campaign for America’s Wilderness
- Center for Health Value Innovation
- Cesar Chavez PCS
- Human Rights Campaign
- National Children’s Center
- National Health Council
- Outdoor Industry Foundation
- Pancreatic Cancer Action Network
- Pew Environment Group
- Pinups for Pitbulls
- Tahirih Justice Center
- Women Chefs & Restaurateurs
Kudos
2013
Advertising Club of Metropolitan Washington ADDY Awards
- Bandolero Mexican Restaurant, Best Conceptual Design, Special Judges Award Gold
- Table Restaurant, Best Identity Design, Special Judges Award Gold
- Bandolero Mexican Restaurant, Best Of Collateral Gold
- AIGA DC Design Week Identity, Self-Promotion, Gold
- Mike Isabella Concepts High on the Hog Event Identity, Gold
- Bandolero Mexican Restaurant, Collateral Design, Gold
- Table Restaurant, Collateral Design, Gold
- Bandolero Mexican Restaurant, Logo Design, Silver
- Hot Yoga Plus, Website Design, Silver
- Table Restaurant, Website Design, Silver
2012
Advertising Club of Metropolitan Washington ADDY Awards
- Bold Bite Dogs & Fries Identity, Gold
- Oyamel Cocina Mexicana Apparel, Gold
- Oyamel Cocina Mexicana Illustrations, Gold
- Graffiato Identity, Silver
- Rogue 24 Identity, Silver
American Advertising Federation, District Two ADDY Awards
- Bold Bite Dogs & Fries Identity, Silver
- Oyamel Cocina Mexicana Apparel, Silver
Art Directors Club of Metropolitan Washington Annual Show
- Graffiato Identity
- Bold Bite Identity
- Graffiato Environmental Graphics
- Oyamel Alebrijes Illustration
- Oyamel Tequila and Mezcal Festival Illustration
- Annual Show Call for Entries Collateral
- Bold Bite Dogs & Fries Logo and Icons
- American Eats Tavern Logo
- Potomac 18 Website
- Atlas Arts Website
- Hanks Oyster Bar Website
- Kathy Worek Group Website
Elle Decor
- Latest and Greatest Hotels and Restaurants, Graffiato
Graphis Logo Design 8
- Kolya Kutz Grass Logo
- Wilson Woodworks Logo
HOW International Design Awards
- Graffiato Identity
- Rogue 24 Identity
Print Creativity + Commerce
- Oyamel Cocina Mexicana Day of the Dead Festival
- Penney Design Group Identity
- Rogue 24 Identity
Under Consideration: Art of the Menu
- Commonwealth Gastropub
2011
Advertising Club of Metropolitan Washington ADDY Awards
- Amaryllis Floral & Event Design Website, Gold
- Oyamel Day of the Dead Event Collateral, Gold
- Sticky Fingers Sweets & Eats Logo, Gold
- Amaryllis Floral & Event Design Stationery, Silver
Art Directors Club of Metropolitan Washington Annual Show
- HRC 2010 Annual Report
- Sticky Fingers Website
AIGA 365
- Amaryllis Floral & Event Design Website
Communication Arts Design Annual
- ADCMW Annual Show Collateral
Logo Lounge Master Library Vol 3: Shapes & Symbols, Rockport Publishers
- RGB Consulting Logo
Logo Lounge Vol 7, Rockport Publishers
- Oyamel Day of the Dead Logo
Print Regional Design Annual
- Print Regional Design Annual, The Doerrer Group Identity
2010
Advertising Club of Metropolitan Washington ADDY Awards
- Kolya Kutz Grass Logo, Gold
- Saving Grace Services Tshirts, Gold
- Tupper-Butler Wedding Invites, Gold
AIGA 50 Biennial Show
- Kolya Kutz Grass Logo
American Advertising Federation, District Two ADDY Awards
- Saving Grace Services Tshirts, Silver
Art Directors Club of Metropolitan Washington Annual Show
- Kolya Kutz Grass Logo Saving Grace Services Tshirts
- Tupper Butler Wedding Invites
How Magazine International Design Annual
- Saving Grace Services Identity
- Saving Grace Services Tshirts
- CommonWealth GastroPub Branding
How Magazine Website
- Wedding Invitation Spotlight, June
Logo Lounge Master Library Vol 1: Initial & Crests, Rockport Publishers
- Wilson Woodworks Logo
2009
Advertising Club of Metropolitan Washington ADDY Awards
- Neimand Collaborative/Robert Wood Johnson Foundation, Public Service Collateral, Gold
- CommonWealth Gastropub, Elements of Advertising Logo, Gold
- CommonWealth Gastropub, Sales Promotion, Gold
- CommonWealth Gastropub, Newspaper Ad Campaign, Gold
Art Directors Club of Metropolitan Washington Annual Show
- Neimand Collaborative/Robert Wood Johnson Foundation, CeaseFire Brochure, Silver
- CommonWealth Gastropub Environmental Graphics
- CommonWealth Gastropub Beer Butcher Tshirts
- Success Markets Inc. Logo
Food & Wine, April Issue
- CommonWealth Gastropub
Food & Wine Blog, October
- The Hippest New Restaurant Side Dish: The Cotton Tee, CommonWealth Gastropub
How Magazine Promotion Design Annual
- CommonWealth Gastropub Branding
How Magazine Website
- Top 10 Sites for Designers
Letterhead & Logo Design 11, Rockport Publishers
PDN Photo Annual, Corporate Design/Photo Products
- CeaseFire Brochure, Ed Kashi, Photographer
2008
Advertising Club of Metropolitan Washington ADDY Awards
- Washington Improv Theater, Direct Marketing, Gold